We are
Indie Collective Club

Embarking on the independent music journey is like diving into a vibrant, dynamic world, especially for those new to the scene. Beyond the exhilarating process of creating, producing, and perfecting your music, independent musicians find themselves immersed in the intricate dance of the business side. It’s a realm that mirrors the challenges of any entrepreneurial venture, with its own unique set of hurdles and triumphs.

As a solo entrepreneur in the music space, you don’t just wear the hat of an artist; you step into the role of a director, charting your course and navigating through uncharted territories. Picture yourself orchestrating a symphony where you play every instrument – from the visionary composer crafting melodies to the meticulous producer shaping the soundscapes, and the savvy business mogul handling the intricate operations.

Where do you start?
What do you do first?

We have all the answers!

We Got You!

In this complex musical landscape, where artistry meets entrepreneurship, the path to success can be daunting. That’s where we, as a music business academy and consultancy, step in. We understand the intricate dance indie artists must master. Our mission is to guide you through the multifaceted enterprise of your music career, seamlessly blending artistry with the pragmatism of entrepreneurship.

As your mentors and collaborators, we provide a roadmap tailored to your unique sound and goals. From helping you structure a release strategy to fine-tuning your branding and digital presence, we empower you to transcend the challenges of the music business. Our expertise becomes your compass, steering you towards a comprehensive understanding of the industry, unlocking opportunities, and shaping your identity as a multifaceted music brand.

So, as you embark on this solo expedition, remember that with our support, you’re not just an artist; you’re a trailblazer in your own right, mastering the intricate dance of artistic expression and business prowess. Each note you compose, every decision you make – it’s all part of the symphony that is your independent music career, harmonized with the strategic insights and guidance we provide.

Elevate your music career with our expert guidance! We work closely with you to create a powerful brand that aligns seamlessly with your unique artistry. Our professional touch ensures your brand resonates with your music, helping you build a thriving community. 

Branding

Digital Marketing

Revolutionize your music promotion game with the powerhouse that is Digital Marketing! In today’s dynamic music landscape, it’s the undisputed key to propelling your music and brand to unprecedented heights. Our proven and strategic approaches are your ticket to not just reaching, but captivating new audiences, fostering mindful community growth. 

Supercharge your release cycle with our label-standard planner. Backed by our expert advice and consultations, these proven templates maximises your upcoming releases through impactful promotion campaigns. Elevate your music journey with a plan that propels you towards unparalleled success!

Release Strategy

Build & Manage your Brand

Harness the power of our roadmap to streamline, construct, and efficiently manage your music business! Our expert video consultation is the key to aligning all the pieces, providing clarity, and helping you gauge the trajectory of your indie music career. Let us guide you to lasting success in the industry!

About
Team ICC

With a decade plus of experience in working with streaming platforms, small and big labels, talent and artiste management companies, we have already done the hard work of getting all the ducks in a row. We now want to make this knowledge available to our very own indepedent artistes so they can reap the benefits too!

From helping you organise your thoughts to planning your upcoming releases, building a trustworthy entourage to help you with managing your music business, we will show you the way!

"Indie Collective Club is my way of giving back to the music community, all the knowledge, tips & tricks I've amassed over 12 years of working in the music streaming and music business ecosystem. I want to take this knowledge and help indie artistes like myself to take control of their indie music career"
"Our vision is to make life simpler for indie musicians by providing them a much needed structure and foundation to confidently release their originals with a solid strategy and ultimately build a meaningful community around their artistry. I strongly believe ICC will add a lot of values to our home-grown indie artistes"
Varish, Shah, Believe music,
Varish Shah
Co-Founder

Join
'The Club'

‘The Club’ is India’s first self-sustaining community of independent musician!