What is HONE YOUR ARTISTRY workshop?
An in-depth and intensive music business workshop that will take you through the fundamentals of understanding what your artistry means and how to efficiently nurture it so you can reach a bigger, wider audience and ultimately building a strong, rewarding community around your music brand!
Divided into 2 sections that focus on the basics of music marketing, music business and understanding the tools to develop your artistry, these are the key take aways from Hone Your Artistry workshop:
- Why listeners become fans? (it’s not only your music, obviously!)
- The four pillars of community based on social-psychological research.
- What each pillar means for your artistry.
- The three foundational traits of successful artistry.
- How to use leading indicators to set your goals as an artiste.
- Which platforms are most effective for your music brand and why.
- The purpose of each platform as it relates to your marketing funnel.
- The key metrics to track as you promote your music and market your brand.
- Core Values list
- Community Visualisation
- 3 2 1 Goal plan
- Social Media Posting Playbook
- Platform Scorecards
- Pitch Tracking sheet
What this workshop IS NOT!
- A detailed course on Facebook Ads.
- An encyclopedia of every music marketing tactic ever.
- An instant gratification.
What this workshop IS!
- A guide to effectively setting up your marketing platforms.
- A roadmap to follow as you release music.
- A paradigm shift away from draining promotion toward meaningful community building.
Who is the workshop for?
Any indie musician who is facing hurdles and roadblocks in:
- the process of releasing their music,
- building a strong music brand,
- gaining consistent growth,
- optimising their streaming and social platforms to resonate their music brand.
Meet your mentors
With a decade plus of experience in working with streaming platforms, small and big labels, talent and artiste management companies, we have already done the hard work of getting all the ducks in a row. We now want to make this knowledge available to our very own indepedent artistes so they can reap the benefits too!
From helping you organise your thoughts to planning your upcoming releases, building a trustworthy entourage to help you with managing your music business, we will show you the way!
